This will involve an infrastructure programme to deliver a number of partnership projects, including:

• 100% coverage of leading-edge broadband for the rural economy.
  The provision of bandwidth equivalent to any UK city for the 18 key towns (as specified by the Cornwall Key Towns Study), enabling them to compete on a global playing field.
• Two or three locations with ‘unlimited' bandwidth, acting as a magnet for innovative businesses. Options should include an iconic centre strategically located (e.g. near Newquay Airport) and/or an entire town or city, along with a rural location (for example West Penwith).
• Exploring all avenues to evaluate the longevity of any investments made as the technologies for delivering these services are varied, allowing for continued exploitation beyond the timescales of the EU Convergence Programme. Technologies could include next-generation wire-based technologies over the existing copper infrastructure; wireless technologies, including fixed, nomadic and mobile applications; fibre optic technologies, providing true future-proofing; mobile phone technology and coverage.
• Support for the development of digital marketing to overcome barriers to rural business and provide new access to world wide markets

This will be undertaken through an integrated approach that reaches out to all businesses.

• By sector: Propositions aimed at sectors such as farming, tourism, and food and drink will emphasise particular benefits. The use of the digital media content and its distribution will enhance business competitiveness, remote working, public services and cultural development.
• By theme: Themes that offer value to businesses across sectors will be exploited, including flexible working, eBusiness, networks, business continuity and eProcurement. A toolkit approach will ensure the benefits are delivered as widely as possible.
• By geography: A deep understanding of the variances in take-up, from real hot spots like Falmouth/Penryn to lagging areas, will allow the benefits to be driven home across Cornwall in highly targeted ways. There are also opportunities to promote the wider use of technology such as video and teleconferencing, which reduce the need to travel and are thus advantageous in terms of productivity increases and environmental benefits.
• By developing links to the digital media sector to generate content which will add value to the ICT infrastructure.
• By supporting the development and application of new business models and networking processes to support commercial and social enterprises and communities, maximising the potential of ICT.

Delivery of ICT advice and support to businesses through a range of mechanisms, including a basic level of support available to every business, is likely to include:

• A phone hotline for ICT advice & support
• A drop-in centre, which will offer 1:1 advice as well as demonstrating a full range of basic and cutting-edge applications and a sample home office.
• Specialist support and advice by themes identified to deliver the greatest business benefits, such as flexible working, eBusiness, networking and eProcurement.
• A ‘Rolls Royce' service for businesses able to demonstrate significant growth potential through the exploitation of ICT.

• Taking ICT into the most challenging and deprived areas, e.g. by working in partnership with the UK charity Everybody Online. Disability issues will also need to be considered.
• A computer recycling initiative to get used Personal Computers (PCs) to sections of the community where they are really needed - to school children without a home PC, to the workless and the elderly.
• Local information networks. Content will be delivered through a variety of devices (the PC will never be the device of choice for everyone) and will open channels for delivering other citizen benefits such as eGovernment initiatives, telecare and education.
• Not-for-profit internet service provider (ISP) initiative offering connection subsidy for deprived households.
• Active and inclusive use of ICT provision will be encouraged through support for initiatives to develop home grown digital media content to engage audiences and communities

• eCommunity partnerships to overcome mobility problems, address core employability skills and tackle worklessness.
• Development of eLearning materials as part of a blended learning solution to support the training needs of employers and employees.
• Promotion of all learning opportunities and pathways through to HE.
• Creation of centres of excellence and skills academies in key vocational areas such as ICT and establishing links between the centres.
• Use of ICT to remove barriers and create parity of access for learners

• A flexible-working project to make Cornwall the flexible working capital of the UK, which should include an eRural agenda.
• Telecare, enabling people to have more care in the community.
• eGovernment, delivering government and local services in an efficient and accessible way.
• eMarketplace, opening up opportunities to businesses through engagement and collaboration.
• eTown, a true beacon and magnet for innovators in a knowledge society.
• eVisitor, a sophisticated new information and purchasing system for visitors.
  Promotion of Cornwall and the Isles of Scilly as a leader in ICT through the Cornwall brand programme.
• Broadband TV/IPTV/Digital Challenge, the development of infrastructure and high quality content to engage communities and reach world-wide audiences/markets