Distinctiveness ::
- Encourage investment in cultural and creative assets
- Establish Cornwall as Europe's first Region of Culture, leading the development of the model in partnership with other European rural areas.
- Protect and promote the cultural heritage of Cornwall and the Isles of Scilly as a positive benefit for contemporary Cornwall and maximise the opportunities offered, for example, by museums and Cornish Mining World Heritage status.
- Understand and maintain a dynamic contemporary culture and develop creative and cultural industries including dance, music, performance, applied and visual arts, film-making, writing and sports, which have the potential to contribute significantly to the knowledge economy and the well-being of the people of Cornwall and the Isles of Scilly.
- Maximise the potential of cultural assets and creative organisations on a national and international platform by developing the cultural infrastructure, both built and ideas-based.
- Support cultural partners in developing educational programmes to build creative intelligence and innovation.
- Widen participation and audiences by supporting festivals and community events.
- Add value to cultural and business activities and the visitor economy through use of the Cornish language.
Negotiate a DOTT (design of the times) designation for Cornwall.
lever in additional investment from Arts council England South West with a target to increase participation in creative and cultural activity. the programme is a 3year programme named FEAST
The proposed European Region of Culture scheme will provide an opportunity for rural regions to contribute to cultural and other agendas. In July 2006, The Commission agreed to consider a new designation for rural areas, and adopted this as a resolution. There are three strands to the ROC concept, Negotiation of a Designation, Deserving ROC Status and Dialogue and Engagement . The first strand will concentrate on engagement with Europe and the development and maintenance of partnerships, the second strand involves working with the Creative and cultural industries to ensure a high quality, inspirational programme and will focus on increasing the economic viability of the private sector. The third strand will be to ensure that all communities in Cornwall have the opportunity to participate in the programme.
A transnational bid to Culture 2007 has now been approved. An Interreg bid has also been submitted for a programme of transnational partnership working; the partners being Cornwall, Finland and Poland. Interiew for the creative producer and practitioners involved will take place in October 2008. As part of the process of understanding how the ROC programme will work and to develop the way which the creative and cultural sector contribute to wider social and economic agendas a number of pilot projects are currently being delivered. The areas of work which the projects address are:
Worklessness - working with NEET's (Not in Employment, Education or Training). This is a bespoke learning programme of creative activity with the option of accreditation - developed in partnership with Learning and Skills Council, the Youth Service and Job Centre Plus. The success of the project has ensured that mainstream funding has been unlocked via ESF and DWP.
An Arts and Mental Health project which promotes mental health and wellbeing through particpation in creative activities is currently running in partnership with Cornwall Mental Health Forum and Cornwall Centre for Volunteers. There are two elements to this project, the first will be offering taster sessions to service providers and users, developing a referral services through GP's and other service users to activities. The second will be working in partnership with Cornwall College and Krowji, old grammar school site to offer a number of residencies to service users who may want to develop their creative practice.
An Extended Schools programme has been running which aimed to strengthen provision, advise on programme development and develop long term links and relationships between the education and creative sector. This first phase of the project has been a significant success and the next phase will explore how the Cultural offer will be delivered in schools, and broker robust partnerships between education and cultural organisations.
A pilot town centre regeneration project has been run through Animating Town Centres, providing a variety of street theatre and entertainment Cornwall wide, seen by over 750 people. This has also included the production of a toolkit to assist town and parish councils who may wish to commission further activity. Further work will take place in this area with a specific focus around incaresing activity in South East Cornwall.
Target - work with community festivals - a Festivals Partnership was set up to support and strengthen voluntary sector run festivals. This is currently based in Penwith and will extend into Kerrier in 2008/09 with consultations taking pace across other districts as to how this might be rolled out across the entirety of the county.
The Final report has been completed on the CCC and cross district commissioned research undertaken by by EKOS Consulting on Cultural Tourism, which investigated the extent which visitors to the county contribute to the Cornish Economy through visiting cultural events. The report has highlighted the significance of the economic impact to the Cornish economy.
Target: working with cultural partners to develop programmes to increase creative intelligence and innovation - established Creative Consortium as an accredited delivery partner for ESF programmes - Best Start For Young People and worklessness. CCC has now won the tender to deliver this work and the Creative Consortium is an approved supplier. The Consortium are starting to work on Entry to Employment prgrammes from July 31st 2008.
Target: the Creative Unit has produced a Creative Industries Strategy for Cornwall which has been signed off by the CCC executive. The strategy outlines the priorities for the sector over the next 5 years through the Convergence programme.
Target: working with SWERDA, UCF and Design Council to host a DOTT (Design of the Times designation in Cornwall). DOTT is a national programme devised by the Design Council, which aims to encourage the best use of design to drive new thinking and ideas that produce innovative solutions to complex problems that help make the UK a more competative, creative and sustainable nationa. It is a programme which brings communities togerth with designers to identify, and then create practical solutions to the issues which affect their lives and environment.
2 bids completed and submitted.
Activity to start post May 08 and continue until the end of 09.
Mainstreaming projects ongoing in pilot phase until March 08.
Evaluation complete on phase 1 of worklessness mainstream pilot.
Cultural Tourism research report complete and ready for dissemination.
Funding for continuation of 4 mainstreaming projects and development of 2 new projects ongoing.
Decisions on delivery partners for ESF awaited.
Awaiting offer letter from Arts Council England South West
Delivery of pilot Interreg project with Finland and Poland -2009.
Negotiating the development of a new cultural designation for rural regions within the EU commision - 2013.
Pilot projects and working to ensure Cornwall deserves the new designation, working with the cultural and creative industries will take place over the next 5 years. It is envisaged that the desination will take place in 2017.
The mainstreaming projects started running in August 07 , and will be further supported over 2008/09. All projects will be individually evaluted, and an evaluation of the process as a whole will be undertaken in 2008/09 with a vioew to looking at how it may be a potential model for working under OneCornwall.
Creative Industries Strategy signed off Feb 08.
Engagement of Creative Consortium with ESF programme through 2008/2009 onwards.
A DOTT partnership has been set up which includes, CCC, SWRDA, University College falmouth, The Design Council, the Cornwall Design Forum and South West Design Forum. CCC, Design Council and SWRDA have funded a post for a consultant to scope the DOTT Cornwall programme over a 6 month period.
Feast - Offer letter expected Pctiber 20008, activity starting in December 08 until 2010
Securing EU Partners for Region of Culture transnational bids and programmes of work. Securing match funding and submitting bids.
Partnerships established with mainstream organisations and statutory bodies and pilot programmes of work delivered.
Evaluation models developed.
Numbers of beneficiaries.
£150k additional funds levered from initial CCC investment of £14.5K.
Cornwall declared priority area for Arts Council investment with 68% uplift in investment over next 3 years
2 bids to Europe. Partnerships with Finland and Poland for the first ROC Pilot project.
Partnerships with mainstreaming organisations developed.
Securing funding for continuation of 4 current mainstreaming projects.
Development of 2 other mainstreaming projects
Securing funding for DOTT Cornwall
delivery programme of paricipation under FEAST programme
- Numbers of people on IB for 2 years or more supported in to work
- Increase skills attainment at Key stage 3
- Town Centre footfall increased
- Increase in people accessing public product
- Increase in volunteering (particularly in underrepresented groups)
Convergence.
RES.
Creative Economy (DCMS).
Staying Ahead (DCMS).
Creative Collaborations (BOP).
Cornwall Sustainable Community Strategy.
Sustainable development strategy (HM Government)
02/10/08
- Maximise the potential of sports that are particularly important to Cornwall and in which it can compete at national or international level, through the encouragement of investment in strategic facilities and other developments such as leisure centres, major sports stadia and land-based facilities for watersports.
- Improve access at a local level to sport and active recreation in rural towns and villages as part of improvements to health, support for local distinctiveness and community cohesion.
- Maximise the potential of the 2012 London Olympics to deliver a significant sporting, business and cultural legacy.
- Cornwall has secured the 2010 World Surf Lifesaving championships.
- Grant approval received for the appointment of additional community sports coaches.
- Children and Young Peoples Partnership have nominated a 2012 representative to co-ordinate activity through the schools sector
- 56 coaching bursaries supported for the development of coaching skills .
- Development of Community Sports Networks (CSNs) is on schedule.
- 2012 strategy in preparation.
- Building schools for the future programme will deliver new school for Penryn with enhanced sports facilities available to the community.
- 2010
- Delivery over three years from December2007
- 2012
- March 08
- March 08
- Summer 2008
- Autumn 2008
- Community indicators to be developed
- Number of hours of quality sports coaching delivered
- To be developed
- Qualifications achieved
- To achieve 4 'established' community sports networks and 1 'embedded' community sport network
- Not yet available
- Indicators for community use to be developed
- To be developed
- Target hours for delivery to be confirmed
- Co-ordination of 2012 opportunities for young people
- 56 coaches with enhanced coaching qualifications
- Established CSNs need to be constituted. Embedded CSNs need to have developed an action plan based on local needs
- Not yet available
- To be developed
- Halt the Rise in Obesity
- Children in Reception and Year 6 who are overweight or obese
- Increase participation in sport and active recreation
31/07/08
- Invest in the protection and enhancement of the environment and promote the area as a centre for environmental knowledge and excellence through marketing and press activity.
- Ensure Cornwall and the Isles of Scilly is at the forefront in developing and sharing best practice in environmental protection and adaptation to global issues such as climate change.
- Position Cornwall as an exemplar for the agri-environment as identified by the Cornwall Agricultural Council. Map opportunities into initiatives such as new cropping and biofuels and implement recommendations.
- Support schemes to restore or enhance the economically important characteristics such as habitats and wildlife, including those that are specialities of Cornwall and the Isles of Scilly, for example through accreditation of agricultural produce. Give priority to those habitats that reduce climate change impacts, and allow our environment to adapt to its effects, such as rewetting flood plains and the use of sustainable urban drainage systems. This also links to the Minerals Development Framework.
- Seek local and innovative solutions to waste reduction, including re-using, recycling, composting and converting waste to energy.
- Invest in the protection and enhancement of the coastal and marine environment and maintain the stock of environmental capital (such as nature conservation and forestry).
- Enhance existing green infrastructure and create new urban green space through careful planning of urban extensions and growth
on track - targets revised to reflect changed Defra funding situation.
Successful delivery of LSC co-financed projects, both workforce development and CRESTA slightly overachieved in terms of beneficiaries.
DEFRA have agreed that they will support Cornwall as a national pilot for using ecosystem approach and valuation to underpin land use management and planning - details to be finalised.
Cornwall Climate Change Action Plan is being developed and assisted by an Interreg project which we anticipate will commence in January 2009.
Other complementary activity for which Dave Lewis is not accountable includes
LAA Outcome Strong 6 - http://www.cornwallstrategicpartnership.gov.uk/media/adobe/4/6/STRONG6_1.pdf LAA Outcome Sustain 3 - http://www.cornwallstrategicpartnership.gov.uk/media/adobe/g/t/SUSTAIN_3_Minimise_Waste.pdf
Scheduled for completion March 2009 - currently being reviewed within context of Sustainable Community Strategy and new LAA process
- Farms with whole farm environmental reviews
- County Wildlife Sites with improved biodiversity outcomes
- Training beneficiaries in environmental sector
- 100 p.a.
- 3184 hectares
- 600 by June 2008
Sustain 6 - http://www.cornwallstrategicpartnership.gov.uk/media/adobe/6/8/SUSTAIN6_1.pdf
RES
Deliver skills for the economy
Promote and enhance what is best about the region
31/07/08
- Invest in destination marketing activity that focuses on attracting visitors outside busy months.
- Utilise the distinctiveness and strong brand to establish new quality markets and brand clusters e.g. business tourism and higher spending visitors.
- Invest in the quality of the public product, such as signage, paths, cycle routes, harbours, promenades, town and village centres, beaches, and support initiatives to improve the overall quality of the visitor experience.
- Encourage investment in the improvement and enhancement of paid-for visitor attractions.
- Support sustainable and scaleable events, activities and festivals.
- Improve the quality standards and training in all visitor economy accommodation.
- Improve existing information systems and support new ICT-based information and reservation systems to improve visitor experience.
Destination marketing activity, improving the quality of the public product/attractions/visitor accommodation an ongoing process. New investment in a Destination Management System for Cornwall will greatly enhance ICT based information
Ongoing. New website to be launched January '08
Visitor satisfaction levels.
Reduce seasonality.
The formation of a Cornwall Development Agency and LGR will impact on the way Destination Management is handled in the future.
- Position Cornwall and the Isles of Scilly as a multi-faceted place to live, work, visit, invest and trade by capitalising on its strong and positive brand and image through co-ordinated marketing efforts and marketing campaigns.
- Assist and advise local businesses seeking new markets to use the strength of the Cornwall Brand to win new business.
- Reinforce and enhance sense of place characteristics to attract new investment to develop the Cornwall brand alongside its product offerings.
ca 30 businesses licensed to use Cornwall Brand
New project commissioned by SW RDA Convergence. Business plan written and submitted. If approved, will commence April 2009.
Ongoing effort
New project will incorporate regular research to determine progress of Cornwall brand
n/a
n/a
23/12/2008
- Utilise distinctive assets to motivate and inspire all individuals, increase aspirations for and pride in the area, and work to ensure that these assets are recognised and respected locally and globally.
- Enhance and maintain the strong community loyalty to aid co-operation and partnership
Many of the decisions on strategy and delivery of economic development are being made externally to Cornwall, so that is not possible to use the Cornwall 'brand loyalty' as effectively as possible. The creation of a Cornwall Development Company could go some way to addressing this issue. Meanwhile, the 'brand loyalty' is being used to enhance smaller programmes, eg Buy Cornish.
With regard to use of the Cornwall brand, Cornwall Pure Business continues to achieve excellent results in attracting smaller high value business es to Cornwall as well as signing up many Cornish businesses to promote Cornwall nationally and internationally. visitcornwall reports continued loyalty by visitors to Cornwall, although there are concerns that overall visitor numbers may be down for providers in the lower to middle end of the market.
The European region of culture campaign continues to be pursued and WHS status, the burgeoning food sector and much improved offerings provides an opportunity to promote Cornwall in a new way to visitors
02/10/08